Company: Texas instrument
Voice of the Frontier | Semiconductor Technology Shaping Autonomous Driving Experience
Voice of the Frontier | Semiconductor Technology Shaping Autonomous Driving Experience
Texas Instruments
December 29, 2025, 18:16
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The author of this article is TI Automotive Systems Director Mark Ng. He begins with last year’s “stressful driving” scenario on a rainy night in Italy, using the perspective of semiconductor technology to analyze the transformational logic of autonomous driving.
In the video at the end of the article, Mark will step out of the technical framework —— sharing his passion for life through his personal perspective, discussing trend predictions for the 2026 CES exhibition, and sharing his additional thoughts on reshaping the driving experience.
Last summer in Italy, I held my breath, preparing to drive onto a narrow cobblestone
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